Please Do NOT Read On If Your Target Niche Is Underwater Basket Weavers

…or for that matter a very specialist niche. It has to be at least one, but ideally more niches, that are widely available and active on LinkedIn.

Quite frankly, I only want to help people who this will work for – and it won’t work for everyone because it’s NOT a get rich quick process.

It’s a slow, steady but sustainable way of flattening out the huge peaks and troughs that many small businesses experience.

What’s unique about this process is that everything is permission-based.

You are only dealing with people who accept an invitation to your event.

It’s Ideal For People Who Absolutely HATE Cold Calling

You see one of the weaknesses of LinkedIn events, can be turned into a strength.

Many people, and in my estimate, about 30-40% of people, accept your invitation mistakenly.

And that’s where most people give up on LinkedIn events. That’s because they don’t do one thing that most with any sense would know is important – ask them to confirm they will attend or not.

Touch Points – And Why Most People LOSE The Sale Very Early

It stands to reason. Most people do not buy on the first date – or “touch point”. If you increase the number of touch points, MOST of your sales will take 5 or more touch points to come in.

And that’s where LinkedIn events produce the perfect opportunity to do what we all would love to do – give you permission based touch points which result in a sale.

My Story – How I Built A 70+ Membership Based Networking Community Using LinkedIn Events

In fact, the website you are on now is a direct result of LinkedIn events.

I set out knowing I would have to be patient. And after a year, I now have a 730-strong email subscriber list which came from LinkedIn events.

But let’s manage expectations here. The sales do not come from the emails I send.

The sales come from simple phone calls checking whether people are coming to the event.

It’s that simple.

People hate cold calling. But is calling someone and asking them to confirm if they will attend your event something that you can do?

On the surface, some of you may be thinking “that’s just an admin task – I can get a VA to do that.”

And this is the biggest mistake you can make! This is an opportunity to speak directly to a potential future client. And get that first touch point on the scoreboard.

You see what happens when you call people to check if they are coming gets a mix of reactions – mostly they are either lukewarm acceptances and they didn’t really read the detail.

Or, they clicked accept just to get all the notifications off their LinkedIn home page!

Now that may not sound particularly positive for an eventual sale, BUT that simple phone call often results in questions such as “what is the event?”.

Now, if you have chosen your niche well, and a great topic for your online event, it will be of interest.

You see what happens is that people have a choice – Ignore or Accept. And probably subsconsciously, the title WAS of interest to them.

So when you answer their question, many of those people will turn into a confirmed acceptance to attend.

90% Of Your Success Is Your Event Title – The 20+5+20 Event Structure

So when you answer their question, many of those people will turn into a confirmed acceptance to attend.