To win business through networking. The number 1 tip is TURN UP.

You then need to learn how to be your true self much more. Relax in other words. People buy people after all, and you come across as someone they can trust if they see you are being your true self.

But you also need to show some professionalism – and demonstrate you know what you’re talking about.

But the final part of the jigsaw is social proof.

Now that can happen out of the blue – a client recommends you. But what about when that doesn’t happen?

You can actually bottle word of mouth. And uncork it whenever you like. You can do in your networking. And also more widely.

This short video explains the whole concept and what you can do to harness word of mouth proactively rather than sitting there waiting for it to happen.